There’s no denying that we are fast becoming a mobile society. The popularity of mobile apps among consumers has been rapidly growing over the past several years, and is showing no signs of slowing down. Businesses in every industry are finding innovative ways to reach their consumers and communicate with their employees through mobile devices. Here are five key reasons why your business should invest in a mobile application.
1. The web browser is becoming a thing of the past
Don’t get me wrong, it is still important to have a stylish and functional web page for your customers and potential clients, however, more and more web browsing is being done via mobile phones and tablets. According to the Pew Research Center, 19% of Americans rely on their smartphone for access to the Internet at least some of the time . On top of that, according to Smart Insights, with data from the Global Web Index, they found that 89% of the time spent on media through a mobile device was through a mobile app versus 11% on a mobile web browser . Not all websites translate well from desktop to mobile sites. It is important to know how your users see the page from every mobile and desktop format. The best way to make sure that your content is in a user friendly format is by creating a mobile app that works seamlessly across all platforms whether it is Google, Amazon, or Apple.
2. It can help with employee management
Apps are beginning to find their way into the workforce in a big way. With the aide of mobile apps there are endless possibilities. From automatic time cards to paperwork submission, apps can be completely customizable to the needs of your business, regardless of the industry.
3. It gives your business a competitive edge
Although having an app is becoming an increasingly popular phenomenon, many smaller businesses have yet to jump on the bandwagon. This brings an opportunity for you to potentially be the first. If you have noticed your competitors engaging in this trend, now is the time to join them. Convenience and technology are two factors that seem to be quickly moving to the top of consumer’s list of needs when engaging with any business.
4. It’s a great way to collect analytical information
Analytics are becoming key to business functions. Apps allow you to collect information that marketers could never have dreamed of in the past. If you are in the retail industry, we can now ask questions like: “when and how often do certain demographics come into the business?” or “what products are consumers buying together?” If you are strictly using your company’s app to interact with employees, they can use the app to quickly share information with you about new prospects or the cost of their lunch.
5. Stay at the top of your consumer’s mind
In today’s society we are constantly looking at our smartphones. What better place to advertise than in the palm of your customer’s hand? The key here is to make sure that your app is relevant and up to date. If you are merely using a form of your website as your app’s interface, it may not be adequate to remain valuable enough to take up precious “home screen space”. Having a useful interactive app can separate your business from your competition by providing more value to the consumer.
 Smart Insights