You have invested months into developing your app and you can’t wait to get it into the hands of your customers. The software might be ready, but is your team? Before you start throwing cash into advertising make sure you have completed these four key steps.

1. Train yourself

This first one might seem obvious but make sure that you know the ins and outs of the application. “You” referring to the one who is the head or heads of the project. Depending on your organization, maybe you are the owner, or maybe you are part of a marketing or IT team. Either way be sure that you, and those around you that have been closely involved in the project, work with your developers until you know how to use the app well enough to teach others within the organization.

2. Train your employees

After you have mastered using the app, be sure that all other employees are familiar with the app and know how to download and use it correctly. They will be need to have enough knowledge to assist customers when they have questions (because you know they will). Employees can become great brand advocates if they are comfortable using the app. The larger your organization, the more difficult it will be to make sure each person is trained correctly, however, it is extremely important to make sure that everyone is on the same page. An added bonus is that unexpected bugs and errors can be reported and worked out with your development company at this time.

3. Introduce to your most involved customers first

Involve your most loyal customers and brand advocates by giving them exclusive access to the app. Be sure they know the value that your app will add to their experience with your company. WIll they receive exclusive offers and rewards, special discounts, or helpful information? What will get them excited that will make them want to share it with their friends? Ask these select customers what they found to be the most useful and impressive. These first users will provide ratings and reviews for your app that will help others make the decision to download it themselves.

4. Direct links to social media

Once everyone in your organization, large or small, is familiar with the app and you’ve given your most loyal customers a sneak peek you’re ready for the final step. Create direct links on your social media site to a blog post on your site explaining the app, and the features and benefits that it will provide. Inside this blog post place direct links to your app on the Play Store and the Apple App Store (or any other platforms where your app is available). This should be done before you begin the rest of your advertising so that links can be tested and potential customers will find you in the app store with just one click.

The actual kind of advertising you choose to use will vary depending on your industry and the size of your business. Managing the growing popularity of your app will be much easier after you have prepped with these 4 steps.